Sander Hoogendoorn, consultor senior de Italtronic en iGamingSuperShow

From 11-14 of July 2017 Italtronic Gaming participated in the iGaming SuperShow in Amsterdam, the biggest dedicated iGaming exhibition and conference for the online gambling industry.

The conference took place during a period of uncertainty about the situation of online gambling in the Netherlands, where the new Remote Gambling Law (KOA) has already passed parliament but still needs to be approved by Senate, while the country is still without a new government after the parliamentary elections of March this year. Regardless of what will happen exactly, it is not expected that the new law will enter into force before July 2018 which would mean that the first licenses could be granted early 2019. Besides the Netherlands, the conference hosted an interesting legal update on other jurisdictions such as Norway, Sweden, Denmark and the Czech Republic.

Keynotes and discussions on the floor confirmed the ongoing consolidation in the gambling industry. Over the past years we have seen several mergers among operators and platform suppliers and recently certification lab GLI acquired the Gaming division of NMI. In the affiliate industry, present at the iGaming SuperShow through the co-hosted Amsterdam Affiliate Conference, mergers and acquisitions can also be seen frequently, with Catena Media playing an important role.


Other important trends that Italtronic Gaming observed at the show were:

  1. The ever-increasing importance of mobile, with operators trying to piggyback on companies with successful mobile strategies outside the gambling sector.

  2. Financial betting products, such as binary options and contracts for difference (CFDs) also keep gaining terrain.

  3. The show confirmed that cryptocurrencies such as BitCoin keep emerging as payment methods, with regulators trying to keep up with these developments that provide players an increased anonymity.

  4. Taking it one step further betting solutions that are based entirely on the blockchain are the new kids on the block, which can be particularly disruptive as by making the operator or bookmaker practically unnecessary, they can change the betting landscape in the not-too-far future.